Every author needs reviews of her work to help future
readers make the decision to read her book. The big question becomes, where can
an author find reviewers to write those reviews? Here are some ideas of where
to track down reviewers.
Even before the book is published, check review sites
online. An internet search for “book reviews of [genre]” will provide a strong
starting point. Sites already publishing those types of reviews will be likely
resources to find reviewers. Some sites, such as RT Book Reviews, specialize in
providing reviews in a genre. Approach the review writers listed there and ask if they are
available and interested in reviewing your book. Read the fine print on the
site; some sites charge to review your book.
Are you member of a writing group or book club? Ask fellow
members to read and review your book for you. People you know will be more
likely to follow through for you than strangers.
Donate a copy of your book to the local library and ask the
staff to review the book for you. How about your local independent bookseller?
Have you met fellow writers at a writing conference? Contact them as potential reviewers.
Check your social media connections for people who will be
likely candidates. A blanket post requesting reviewers may get names of
interested readers, but evaluate them as to appropriateness before handing over
your manuscript. Just because a reader is willing doesn’t mean he’s a good
match. Is the book in his area of interest or expertise? Have you seen other
reviews he has written?
Look for bloggers in your genre. The blogger may be
interested in reviewing your book for the blog. Read the content for several
posts to make sure the blogger’s tastes and views parallel your own. If the two
of you have dramatic differences of perspective, your book may not get a fair
consideration.
Don’t overlook print media. Your local newspaper may provide
a venue for book reviews. Regional magazines, newsletters in related industries
and organizational magazines can all provide potential reviewers. Choose
outlets with an interest in your genre for best results.
Does your publisher have a place for reviews on the company
website? Check there for names of potential reviewers. Ask your editor or
publicist for names. They have a stake in getting reviews for your book and
should be able to provide at least a few names.
Is your book on online sites? Make sure your author
information there lets readers know you appreciate their reviews. Tell them how
important their reviews are to you and ASK for the review.
Check with other authors in your genre. A mention from
someone in the field can carry a lot of weight. Who do you respect in your genre?
Who do you read? Contact those writers and ask if they would be interested in
reviewing your book. If they say yes, great. If not, thank them nicely and ask
if they can suggest someone.
If you sell the book in person, be sure to ask each
purchaser to leave a review at his site of choice. Explain how precious his
opinion is to you.
People willing to give you a review may not know where to
put it. Remind them of the bookseller sites and various book-oriented sites
such as GoodReads and Shelfari. If they aren’t willing to post on those sites,
offer to post it on your own website or social media page, with their
permission.
Always ask for the review. In every interview you give,
article you write and presentation you give, remind people how important
reviews are to writers.
Above all, make sure to acknowledge the people who provide
you with a review. A comment on an online review or a thank you note or email
will let the reviewer know you saw the review and appreciated the time invested
there.
